Campaign Management Hub

JE SUIS DUBAI

Built By Believers

Official campaign command center for the Dubai builder community. Track progress, manage content, and coordinate the organic social media strategy.

17 March 2026
Launch Date
Live
Status
3 Platforms
Active Channels

Public Website

jesuisdubai.pages.dev

Campaign Email

jesuisdubai1@gmail.com

Social Accounts

@jesuisdubai (all platforms)

Master Document

Download full campaign guide

Campaign Overview

Core campaign identity and strategic positioning

Campaign Identity

Movement Name JE SUIS DUBAI
Tagline Built By Believers
Primary Hashtags #JeSuisDubai #BuiltByBelievers
CTA Mechanic TAG A BELIEVER (3) → 24h
Handle @jesuisdubai
Campaign Type Organic-only, resident-led, positive storytelling

Visual Identity

Campaign Visual
Style Black/white gritty poster
Key Element Burj Khalifa spine
Accent Color Red "By" ONLY
Color Palette

Campaign Manifesto

WE are the builders. WE came from everywhere—entrepreneurs, creators, dreamers, doers. WE chose Dubai.

WE build businesses. WE build community. WE build tomorrow.

When doubt arrives, WE don't step back. When challenges come, WE step forward. When others question, WE deliver.

WE are not visitors. WE are not tourists. WE are residents. Believers. Builders.

WE stand together. WE support each other. WE are a community.

WE wake up every day and build. WE pour our energy into this city. WE invest our futures here.

WE are Dubai.

JE SUIS DUBAI. Built By Believers.

Brand Guidelines

Maintain consistency across all campaign materials

Typography Rules

  • Use uppercase for "JE SUIS DUBAI"
  • Keep letter spacing consistent
  • Bold weight for main tagline
  • System fonts preferred

Critical Rule

ONLY "By" IS RED

This is the single most important visual rule. The word "By" must always be red (#D21E2D). Everything else stays black/white.

Visual Style

  • Gritty, authentic aesthetic
  • High contrast black/white
  • Burj Khalifa as spine element
  • Minimal, impactful design

Social Media Accounts

Official campaign channels and account information

Content Strategy

Guidelines for posting, engagement, and community building

Content Pillars

Builders

Developers, founders, investors, leaders showing real work

Hospitality

Team shots, shifts, behind the scenes moments

Fitness

Classes, sessions, community building through wellness

Community

Creators and connectors bringing people together

Post Requirements

Video Length

7-12 seconds (ideal) • Max 30 seconds

Must Include

"JE SUIS DUBAI. Built By Believers."

Hashtags

#JeSuisDubai #BuiltByBelievers

End CTA

TAG A BELIEVER (3) → 24h

Content Philosophy

Keep it positive. This is not about complaining or comparing—it's about building. Show real work, real people, real moments. One line + proof + tag chain. Authentic storytelling that celebrates the builders who stay when others doubt.

Campaign Assets

Official graphics and templates for the movement

Master Poster 1:1

Master Poster (1:1)

Launch post • Pinned post • Website hero

1:1 Square Ready
View Download
Story Frame 9:16

Story Frame (9:16)

Reposts • UGC template • TAG A BELIEVER CTA

9:16 Story Ready
View Download
Compilation Thumbnail 16:9

48H Compilation Thumbnail (16:9)

Compilation cover • Preview image

16:9 Video Ready
View Download
Video End-Card 16:9

Video End-Card (16:9)

Last 2 seconds • CTA consistency

16:9 Video Ready
View Download

Campaign Tasks

Track completion and manage ongoing campaign activities

Completed

  • Website launched (jesuisdubai.pages.dev)
  • Master poster created
  • Story frame template designed
  • 48H compilation graphics ready
  • Video end-card created
  • Brand guidelines documented
  • Social media handles secured
  • Campaign email set up

To Do

  • Populate all social media accounts
  • Create seed list of initial participants
  • Schedule first wave of posts
  • Set up DM scripts for outreach
  • Create content calendar
  • Launch 48H compilation workflow
  • Begin community outreach
  • Monitor hashtag engagement

Target Audience

Who we're reaching and how to engage them

Entrepreneurs & Founders

Building businesses, creating jobs, driving innovation in Dubai's dynamic ecosystem.

Startups Scale-ups Investors

Builders & Creators

Developers, designers, makers who build the products and services that power the city.

Tech Design Content

Community Leaders

People bringing others together through hospitality, fitness, events, and shared experiences.

Events Fitness F&B